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While that’s not my corebusiness, they saw it as more in my wheelhouse than theirs.
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TRANSMEDIA PLATFORMSa creator’s guide tomedia and entertainmentanne zeiser© Illustration by Brett RyderA companion to Transmedia Marketing:From Film and TV to Games and Digital MediaĢContents_Preface to Transmedia Marketing4Chapter 1 – Introduction – Transmedia Platforms7Transmedia Platforms Today7Finding Your Platforms9Chapter 2 – Film10History of Film10Film Industry Standards13Film Trends19Chapter 3 – Broadcast –Television and Radio21History of Television21Television Industry Standards23Television Trends27History of Radio30Radio Industry Standards31Radio Trends34Chapter 4 – Print – Books and Publications36History of Books36Book Industry Standards38Book Trends41History of Newspapers42Newspaper Industry Standards43Newspaper Trends45History of Magazines46Magazine Industry Standards46Magazine Trends48Chapter 5 – Games49History of Games49Game Industry Standards51Game Trends58ģChapter 6 – Digital Media – Internet and Mobile61Digital Media Overview61The Internet63Web Sites64Blogs, Pods, and Vlogs66Social Media68Mobile Apps70Digital Marketing and Awards71Key Social Media Sites and Apps76Facebook77Google+78Twitter80YouTube82Tumblr83Instagram83LinkedIn84IMDb85Reddit86Snapchat86Shazam87Skype87Flickr88Pinterest88MySpace88Vine89Flipboard89Goodreads90Flixter90Raptr90Viggle91Beamly91Periscope91Meerkat92Chinese Platforms92Chapter 7 – Experiential Media93Theatrical Productions93Concerts97Exhibitions and Live Installations98Theme Parks99Toys101Chapter 8 – Conclusion – Transmedia Platforms103Shaping Your Transmedia Profile103Embracing the Transmedia Future105ĤPreface to Transmedia Marketing: FromFilm and TV to Games and Digital Media_Over the past decade, I’ve had countless queries from anxious filmmakers and media makersseeking advice about setting up a Facebook page or a Twitter account.